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Pathfinder
Power Your Business with Advanced Automation & Analytics
Pathfinder leverages cutting-edge analytics and automation to optimise every aspect of your mobility business, from pricing and profitability to operations and customer retention. These solutions are designed to boost your revenue, minimise downtime, and deliver exceptional customer satisfaction.
Impact by the Numbers
Real Results with Pathfinder
Here’s how Pathfinder solutions have already transformed the mobility landscape:
01
Trips/Vehicle/Day
up
44
%
02
Revenue/Vehicle/Day
up
67
%
03
Average Revenue/Trip
up
16
%
Discover how Hoppy achieved a 67% increase in revenue per vehicle per day and transformed their operations with Anadue's cutting-edge solutions.
Explore the full story of innovation, dynamic pricing, and sustainable success in our latest case study.

Maximise Revenue with Real-Time Adjustments
Dynamic Pricing
Dynamic Pricing cuts the costs of rebalancing and maximises your revenue at busy locations. Discounting encourages your customers to ride vehicles away from low demand areas, while premium prices ensures you increase your income when demand exceeds supply.
Factors that can trigger a price change include (but not limited to) one or more of the following:
Predicted demand
Long parking duration for a specific vehicle
Predicted parking duration based on area
Set time periods
The weather
Distance to significant Places of Interest (PoI)
Vehicle parked in one of many user-defined zones
Anadue has seen revenue increase between 25% and 41% following the introduction of dynamic pricing.
Retain Customers and Boost Profitability
Customers & Profits
Profitability can be dramatically improved by retaining high spending customers and understanding which products are profitable, and which make a loss. Customer feedback can also provide unique insights into the perception of your service, allowing you to identify new opportunities for revenue and profit.
The Customers & Profit module enables you to eliminate issues that cause churn, whether that’s a single customer’s bad ride, or significant issues that make your service unattractive to many. It measures the effect of marketing campaigns, and how well you are converting downloads into riders and revenue. Finally, it does the heavy number crunching to determine which tariffs are most profitable and which are losing you money. With this additional insight, you will be able to improve your performance, and grow faster and more profitably.
The major features of Pathfinder Customers & Profit are:
Retain high spending customers
Discover customers’ concerns
Check the profitability of each price plan in each city
Release money stuck in virtual wallets
Measure marketing results
Identify faulty vehicles that are not in alarm state
01
02
03
Maximise Efficiency with Optimised Operations
Operations & Maintenance
The Operations & Maintenance module enables efficient operations, ensuring your fleet has the optimum number of vehicles, that they are positioned optimally and that those vehicles are available to rent (for example, not in maintenance or with low battery). Operational efficiency reduces the costs of rebalancing, recharging and repairing the fleet. It also enables you to remove some vehicles from the street with little or no impact on revenue.
On-street operations are a significant portion of your workforce, and a significant cost. Our analytics enable you to drill down to the individual productivity of your employees and ensure you right-size your operations, and detect problem areas.
The major features of Pathfinder Operations & Maintenance are:
Fleet Rebalancing
Fleet Utilisation & Availability
Maintenance Team Benchmarking
04
Understand Your Market with City-Level Insights
City Reporting
To grow quickly and access the best markets, you need to clearly communicate the value you bring to cities. It can be a very time consuming task to prepare mandatory reports for government, but Anadue automates these, and much more. Differentiate yourself when bidding for permits by offering city government direct access to unique impact reports that go far beyond their mandatory requirements.
Key focus on:
Benefit to residents and local business
Safety
Carbon emission reduction
Multi-mode journeys
Over 25 cities currently self-serve reports on shared mobility via Anadue CitySmarts.
05
Stand Out with Unique City Insights
CitySmarts Solution
CitySmarts differentiates you from other shared micromobility operators. You can offer local and city government unique added value. Watch this 90-second video on our CitySmarts solution.
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Data-Driven Tools for Smarter Leadership
Management Insights
You need to understand what’s happening to optimise your investments and make the correct business decisions. Analysing raw data in-house is complex and requires an expensive and highly skilled team. Anadue provides the key data you need, at a cost effective price.
Key focus on:
Right-size your fleet in each city
Locating vehicles where most trips start
Optimise your operations
Ensure compliance to fleet caps
Correctly react to seasonal variation
Identify new locations for parking bays

solutions
Explore Our Solutions

Maximise Revenue with Real-Time Adjustments
Dynamic Pricing
Dynamic Pricing cuts the costs of rebalancing and maximises your revenue at busy locations. Discounting encourages your customers to ride vehicles away from low demand areas, while premium prices ensures you increase your income when demand exceeds supply.
Factors that can trigger a price change include (but not limited to) one or more of the following:
Predicted demand
Long parking duration for a specific vehicle
Predicted parking duration based on area
Set time periods
The weather
Distance to significant Places of Interest (PoI)
Vehicle parked in one of many user-defined zones
Anadue has seen revenue increase between 25% and 41% following the introduction of dynamic pricing.
01
Retain Customers and Boost Profitability
Customers & Profits
Profitability can be dramatically improved by retaining high spending customers and understanding which products are profitable, and which make a loss. Customer feedback can also provide unique insights into the perception of your service, allowing you to identify new opportunities for revenue and profit.
The Customers & Profit module enables you to eliminate issues that cause churn, whether that’s a single customer’s bad ride, or significant issues that make your service unattractive to many. It measures the effect of marketing campaigns, and how well you are converting downloads into riders and revenue. Finally, it does the heavy number crunching to determine which tariffs are most profitable and which are losing you money. With this additional insight, you will be able to improve your performance, and grow faster and more profitably.
The major features of Pathfinder Customers & Profit are:
Retain high spending customers
Discover customers’ concerns
Check the profitability of each price plan in each city
Release money stuck in virtual wallets
Measure marketing results
Identify faulty vehicles that are not in alarm state
02
Maximise Efficiency with Optimised Operations
Operations & Maintenance
The Operations & Maintenance module enables efficient operations, ensuring your fleet has the optimum number of vehicles, that they are positioned optimally and that those vehicles are available to rent (for example, not in maintenance or with low battery). Operational efficiency reduces the costs of rebalancing, recharging and repairing the fleet. It also enables you to remove some vehicles from the street with little or no impact on revenue.
On-street operations are a significant portion of your workforce, and a significant cost. Our analytics enable you to drill down to the individual productivity of your employees and ensure you right-size your operations, and detect problem areas.
The major features of Pathfinder Operations & Maintenance are:
Fleet Rebalancing
Fleet Utilisation & Availability
Maintenance Team Benchmarking
03
Understand Your Market with City-Level Insights
City Reporting
To grow quickly and access the best markets, you need to clearly communicate the value you bring to cities. It can be a very time consuming task to prepare mandatory reports for government, but Anadue automates these, and much more. Differentiate yourself when bidding for permits by offering city government direct access to unique impact reports that go far beyond their mandatory requirements.
Key focus on:
Benefit to residents and local business
Safety
Carbon emission reduction
Multi-mode journeys
Over 25 cities currently self-serve reports on shared mobility via Anadue CitySmarts.
04
Stand Out with Unique City Insights
CitySmarts Solution
CitySmarts differentiates you from other shared micromobility operators. You can offer local and city government unique added value. Watch this 90-second video on our CitySmarts solution.

Data-Driven Tools for Smarter Leadership
Management Insights
You need to understand what’s happening to optimise your investments and make the correct business decisions. Analysing raw data in-house is complex and requires an expensive and highly skilled team. Anadue provides the key data you need, at a cost effective price.
Key focus on:
Right-size your fleet in each city
Locating vehicles where most trips start
Optimise your operations
Ensure compliance to fleet caps
Correctly react to seasonal variation
Identify new locations for parking bays
05
